Brand experience · Giuliana’s portfolio
New York Fashion WeekAPRÈ · NYFW pop-up
A jewelry brand, in the room.
From Giuliana’s portfolio: APRÈ’s New York Fashion Week pop-up. The film follows the jewelry display, printed materials, setup and moments around the event. Giuliana worked in marketing with APRÈ during 2025.
Giuliana’s contribution
- Marketing work with APRÈ during 2025
The approach
Jewelry, packaging and printed visuals bring the brand into a physical setting. The film offers a closer view of the displays and the activity around them.
Why it matters
A pop-up lets people encounter the details of a brand in person, beyond a single product image.
From Giuliana’s APRÈ portfolio. Video supplied by Giuliana. The supplied file is silent.