Public Relations · Brand activation
Merci Solei × Black PearlBeijo de Sol
An online brand. A real-world connection.
Beijo de Sol brought Merci Solei into Black Pearl Boba Tea in Boca Raton. The pop-up combined a physical shopping experience, an exclusive Solei Clip launch and a drink collaboration built around the brand’s Brazilian summer color story.
Ana’s contribution
- Collaborations & invitations
- Product-launch development
- Solei Clip development and in-person launch
The outcome
of inventory sold in one day
social media impressions
exclusive product launched in person
The intention
Bring the brand off the screen, build community and introduce the Solei Clip through an experience people could take part in.
The setting
Black Pearl’s beachside audience and specialty drinks offered a natural connection to the collection. The partnership brought product discovery into an existing social space.
The experience
Guests discovered the collection, tried drinks inspired by Merci Solei’s palette and shopped the new clip. Every detail connected back to the same summer story.
01 / The story
From concept to space.
The moodboard, product rail and branded display translate the online brand into a place people can enter and explore.
02 / The story
A collaboration guests could experience.
Custom drinks carry the collection’s color into the café experience, connecting the two brands through a shared moment.
03 / The story
Discovery becomes connection.
Guests browse the collection, shop in person and leave with a tangible piece of the brand. The photographs document the experience behind the reported results.
04 / The story
The invitation to discover.
The product launch story and an AI-assisted promotional concept created for April 19.
The approach
Pink and yellow connected the invitation, displays and limited-edition product. Four custom drinks translated the collection’s color story into something guests could experience together. A café near the beach placed the brand in a setting that made sense for its audience.
Why it matters
The activation gave guests a reason to discover the brand, stay, share the experience and shop in person.
Merci Solei · Co-founders Ana Julia Blanco and Isabella Mittermayer. Ana led collaborations, invitations, product-launch work and hair-clip development. Event imagery from the shared brand case study.