Content & social · Hospitality
Social-media workBlack Pearl Boba Tea
From behind the counter to shaping the feed.
Ana began at Black Pearl as a barista and later managed its social media. That first-hand view of the business informed the way she approached its content and online presence.
Ana’s contribution
- Social-media management & posting
- Visual direction for social channels
- Feed organization & content planning
- Social content and promotional design
The approach
A coordinated social direction gives everyday product content and promotional stories a shared look. The work connects the drinks and the in-store experience with clear reasons to visit.
Why it matters
Content should make the next step easy: see the product, understand the offer and imagine stopping by.
Social-media management, social visual direction and content by Ana Julia Blanco.