Public Relations · Partnerships · Backstage
Project-based Public Relations supportEXA Models
Behind the runway. Around the brand.
Ana supported EXA Models founders Miriam Haase and Nathan Mayell on a project basis, including Miami Swim Week Public Relations and backstage coordination. The work connected partner outreach, product gifting, guest and VIP relations, and the coordination around models and the wider event team. It shows the practical side of PR: bringing the right people, brands and details together around a live experience.
Ana’s contribution
- Public Relations & brand-partner outreach
- Product-gifting coordination
- Guest & VIP relations
- Model and backstage coordination
- Creative direction & goody-bag support
Partners & product
Brand-partner outreach and gifting coordination connected participating brands with the experience. Goody-bag support brought those relationships into a tangible guest touchpoint.
People & preparation
Guest and VIP relations sat alongside model and backstage coordination. The focus was on supporting the people involved and the details surrounding their experience.
The event, in view
The shared archive brings together preparation, EXA-branded interviews, sponsor moments and runway coverage. These images show how the brand appeared across different moments of the event.
01 / The story
The brand, in the room.
Branded interviews and event imagery show the context around partner, guest and production support.
02 / The story
From backstage to runway.
Audience photographs document the live runway atmosphere and the content being captured around it.
The approach
Connect the relationship work with the event details. Partner outreach and product gifting support the brand presence; guest planning and backstage coordination support the experience. Creative direction and goody-bag details help those contributions feel considered.
Why it matters
For clients, PR extends beyond a single announcement. The quality of partner relationships, guest touchpoints and event coordination shapes how a brand is experienced. This case shows Ana’s contribution within a wider production team.
Public Relations and coordination by Ana Julia Blanco, supporting EXA Models founders Miriam Haase and Nathan Mayell and the wider team. EXA imagery supplied by the team.