← Public Relations

Backstage · Giuliana’s portfolio

NYFW · Spring/Summer 2026 · September 2025

Who Decides War

Before the runway, behind the scenes.

Backstage runway lineup board
The looks before the runway

From Giuliana’s archive at Who Decides War’s Spring/Summer 2026 show during New York Fashion Week in September 2025. The photographs show the backstage preparation area and runway lineup board.

From Giuliana’s portfolio

  • Who Decides War · Spring/Summer 2026
  • Backstage photographs shared by Giuliana
Portrait in a fashion-show preparation area
Behind the scenes

The approach

The images move from the wider backstage setting to the lineup board, bringing the clothing, people and preparation into view.

Why it matters

Behind-the-scenes images offer a perspective on the preparation that surrounds a runway presentation.

From Giuliana’s portfolio. Backstage photographs supplied by Giuliana.

What could we make for your brand?

Start here